{
  "summary": {
    "generated_at": "2026-05-07T15:23:15",
    "left_run": "run4 (2026-04-27, 上次人工复核基线)",
    "right_run": "run7 (2026-05-06, 最新)",
    "creative_count": 15,
    "total_fields_compared": 862,
    "total_field_changes": 242,
    "change_rate": "28.1%",
    "changed_field_kinds": 35,
    "top_fields_changed": [
      [
        "offer.secondary_angles",
        14
      ],
      [
        "visual.secondary_presentation_formats",
        14
      ],
      [
        "production.source_type",
        13
      ],
      [
        "visual.secondary_elements",
        13
      ],
      [
        "visual.color_tone",
        12
      ],
      [
        "structure.secondary_story_formats",
        12
      ],
      [
        "platform_style.secondary_format_patterns",
        12
      ],
      [
        "theme.primary_theme",
        12
      ],
      [
        "copy.hook_type",
        9
      ],
      [
        "visual.primary_element",
        9
      ],
      [
        "offer.proof_type",
        9
      ],
      [
        "subject.role_type",
        9
      ],
      [
        "structure.primary_story_format",
        8
      ],
      [
        "subject.primary_scene_type",
        8
      ],
      [
        "subject.age_group",
        8
      ],
      [
        "subject.gender_presentation",
        8
      ],
      [
        "subject.people_count",
        8
      ],
      [
        "visual.primary_presentation_format",
        7
      ],
      [
        "visual.branding_level",
        6
      ],
      [
        "subject.localization_cues",
        6
      ]
    ],
    "per_creative_changes": {
      "materials_20260415_001": 13,
      "materials_20260415_003": 23,
      "materials_20260415_004": 21,
      "materials_20260415_005": 12,
      "materials_20260415_008": 13,
      "materials_20260415_009": 8,
      "materials_20260415_011": 13,
      "materials_20260415_014": 18,
      "materials_20260415_015": 16,
      "materials_20260415_017": 9,
      "materials_20260415_020": 18,
      "materials_20260415_021": 24,
      "materials_20260415_023": 19,
      "materials_20260415_026": 19,
      "materials_20260415_027": 16
    },
    "manual_stats": {
      "total": 59,
      "r4_match": 18,
      "r4_diff": 41,
      "r7_match": 17,
      "r7_diff": 42,
      "r4r7_same_on_manual": 17,
      "r4r7_diff_on_manual": 42,
      "both_match": 8,
      "only_r4_match": 10,
      "only_r7_match": 9,
      "neither_match": 32
    }
  },
  "field_value_transitions": {
    "production.source_type": {
      "composite → template": 6,
      "composite → original": 6,
      "composite → ai_generated": 1
    },
    "visual.color_tone": {
      "unknown → bright_cool": 4,
      "unknown → bright_warm": 3,
      "unknown → brand_purple": 1,
      "mixed → bright_cool": 2,
      "unknown → brand_green": 1,
      "unknown → brand_blue": 1
    },
    "copy.hook_type": {
      "direct_offer → benefit_first": 3,
      "pain_point → direct_offer": 1,
      "direct_offer → pain_point": 1,
      "storytelling → benefit_first": 1,
      "pain_point → benefit_first": 1,
      "urgency → question": 1,
      "question → benefit_first": 1
    },
    "offer.secondary_angles": {
      "flexible_repayment,high_amount → application_process,flexible_repayment,high_amount": 1,
      "application_process,flexible_repayment,high_amount,no_collateral → application_process,easy_process,flexible_repayment,no_collateral": 1,
      "easy_process,high_amount,no_collateral,repayment_amount,trust_security → application_process,flexible_repayment,trust_security": 1,
      "high_amount,repayment_amount → repayment_amount": 1,
      "flexible_repayment,fully_online,high_amount,repayment_amount → application_process,high_amount,repayment_amount": 1,
      "application_process,fully_online,high_amount → application_process,easy_process,fully_online": 1,
      "flexible_repayment,high_amount,low_interest,repayment_amount → application_process,high_amount,repayment_amount,trust_security": 1,
      "easy_process,flexible_repayment,low_interest → easy_process,flexible_repayment": 1,
      "application_process,fast_disbursement,high_amount,no_collateral → application_process,fast_disbursement,flexible_repayment,high_amount": 1,
      "application_process,easy_process,fast_disbursement → application_process,easy_process": 1,
      "application_process,easy_process,high_amount,repayment_amount → application_process,easy_process,repayment_amount,trust_security": 1,
      "high_amount,repayment_amount → emergency_cash,high_amount,repayment_amount": 1,
      "easy_process,fast_disbursement → application_process": 1,
      "easy_process,flexible_repayment,high_amount,low_interest → application_process,flexible_repayment,high_amount,low_interest": 1
    },
    "visual.branding_level": {
      "none → low": 1,
      "low → medium": 2,
      "medium → high": 1,
      "low → none": 2
    },
    "visual.primary_element": {
      "comparison_layout → badge_label": 2,
      "app_screenshot → live_person": 3,
      "app_screenshot → phone_mockup": 1,
      "badge_label → cash_icon": 1,
      "badge_label → live_person": 2
    },
    "structure.secondary_story_formats": {
      "single_static → none": 1,
      "listicle,problem_solution → problem_solution": 1,
      "demo_walkthrough,listicle → none": 1,
      "direct_pitch,problem_solution → demo_walkthrough": 2,
      "data_comparison,direct_pitch → direct_pitch": 1,
      "listicle,problem_solution → direct_pitch,testimonial_story": 1,
      "direct_pitch,problem_solution → direct_pitch": 1,
      "demo_walkthrough,direct_pitch → problem_solution": 1,
      "none → direct_pitch": 1,
      "problem_solution → none": 1,
      "listicle,problem_solution,testimonial_story → listicle,testimonial_story": 1
    },
    "platform_style.secondary_format_patterns": {
      "none → text_overlay_static": 2,
      "text_overlay_static → data_card_explainer": 1,
      "app_demo,text_overlay_static → ugc_face_to_camera": 1,
      "data_card_explainer,text_overlay_static → data_card_explainer": 1,
      "app_demo,text_overlay_static → text_overlay_static": 1,
      "app_demo,data_card_explainer → data_card_explainer": 2,
      "data_card_explainer → text_overlay_static": 1,
      "data_card_explainer,text_overlay_static → text_overlay_static": 1,
      "none → data_card_explainer": 1,
      "text_overlay_static → data_card_explainer,text_overlay_static": 1
    },
    "visual.secondary_presentation_formats": {
      "data_list → amount_highlight,data_list": 1,
      "data_list,text_only → amount_highlight": 1,
      "data_list,limit_term_card → amount_highlight,data_list": 1,
      "amount_highlight,text_only → amount_highlight,limit_term_card": 1,
      "data_list,limit_term_card → amount_highlight,limit_term_card": 1,
      "comparison_chart,limit_term_card → data_list,limit_term_card": 1,
      "amount_highlight,text_only → amount_highlight": 1,
      "amount_highlight,data_list,limit_term_card → amount_highlight,limit_term_card": 1,
      "data_list → amount_highlight": 1,
      "amount_highlight,limit_term_card → amount_highlight": 1,
      "text_only → amount_highlight,comparison_chart": 1,
      "limit_term_card,text_only → countdown_deadline": 1,
      "amount_highlight → limit_term_card": 1,
      "amount_highlight,text_only → amount_highlight,data_list": 1
    },
    "structure.primary_story_format": {
      "data_comparison → single_static": 2,
      "demo_walkthrough → direct_pitch": 1,
      "testimonial_story → problem_solution": 1,
      "demo_walkthrough → problem_solution": 1,
      "problem_solution → direct_pitch": 1,
      "direct_pitch → single_static": 1,
      "qa_format → problem_solution": 1
    },
    "theme.primary_theme": {
      "emergency_cashflow → unknown": 7,
      "emergency_cashflow → emergency_cashflow,salary_gap_bridge": 1,
      "credit_sensitive,emergency_cashflow → credit_sensitive,debt_burden_turnover,emergency_cashflow": 1,
      "emergency_cashflow,first_time_borrower → first_time_borrower": 1,
      "emergency_cashflow → debt_burden_turnover": 2
    },
    "visual.secondary_elements": {
      "badge_label → none": 3,
      "badge_label,cash_icon → none": 1,
      "badge_label,phone_mockup → none": 1,
      "badge_label,form_screen → app_screenshot,form_screen": 1,
      "badge_label → badge_label,form_screen": 1,
      "comparison_layout → cash_icon": 1,
      "app_screenshot,badge_label,phone_mockup → none": 1,
      "app_screenshot,form_screen → form_screen": 1,
      "app_screenshot,badge_label → none": 1,
      "badge_label,form_screen → comparison_layout": 1,
      "none → form_screen": 1
    },
    "visual.primary_presentation_format": {
      "unknown → limit_term_card": 1,
      "amount_highlight → narrative_scene": 3,
      "unknown → table_grid": 1,
      "amount_highlight → data_list": 1,
      "text_only → narrative_scene": 1
    },
    "structure.subtitle_style": {
      "unknown → large_bold": 1,
      "unknown → none": 1,
      "small_clean → none": 1,
      "caption_auto → small_clean": 1,
      "none → large_bold": 1
    },
    "subject.primary_scene_type": {
      "unknown → street": 1,
      "unknown → home": 2,
      "ui_only → phone_only": 1,
      "studio_plain_bg → street": 1,
      "home → street": 1,
      "unknown → studio_plain_bg": 1,
      "unknown → office": 1
    },
    "visual.layout_style": {
      "info_dense → balanced": 2,
      "balanced → large_text_focus": 1,
      "large_text_focus → balanced": 1
    },
    "subject.secondary_scene_types": {
      "none → unknown": 2,
      "none → ui_only": 1,
      "home,phone_only → none": 1
    },
    "offer.proof_type": {
      "numeric_claim,process_steps → numeric_claim": 1,
      "authority_signal,numeric_claim → authority_signal,numeric_claim,repayment_demo": 1,
      "numeric_claim → numeric_claim,repayment_demo": 1,
      "app_demo,numeric_claim,process_steps → app_demo,numeric_claim,process_steps,repayment_demo": 1,
      "numeric_claim → authority_signal,numeric_claim,repayment_demo": 1,
      "app_demo,numeric_claim,process_steps → app_demo,numeric_claim,repayment_demo": 1,
      "app_demo,numeric_claim → numeric_claim,repayment_demo": 1,
      "none → numeric_claim": 1,
      "numeric_claim,process_steps,testimonial → authority_signal,numeric_claim,testimonial": 1
    },
    "visual.sound_style": {
      "voiceover_only → mixed": 1,
      "voiceover_only → unknown": 2
    },
    "structure.opening_speed": {
      "gradual → instant_hook": 2,
      "instant_hook → gradual": 3
    },
    "subject.age_group": {
      "none → 25_34": 3,
      "18_24,25_34 → 18_24,25_34,35_44": 1,
      "25_34 → 25_34,45_plus": 1,
      "25_34 → 18_24,25_34": 1,
      "none → 18_24,25_34": 2
    },
    "subject.gender_presentation": {
      "none → male": 2,
      "none → mixed": 1,
      "male → mixed": 1,
      "female → mixed": 1,
      "none → female": 2,
      "female → male": 1
    },
    "platform_style.primary_format_pattern": {
      "data_card_explainer → ugc_face_to_camera": 1,
      "text_overlay_static → data_card_explainer": 1,
      "text_overlay_static → ugc_face_to_camera": 2
    },
    "subject.people_count": {
      "0 → 1": 6,
      "1 → 2": 1,
      "2 → 1": 1
    },
    "subject.role_type": {
      "unknown → agent_staff": 2,
      "unknown → borrower": 4,
      "ai_digital_human,borrower → borrower,friend_peer": 1,
      "agent_staff → borrower,friend_peer": 1,
      "borrower → borrower,friend_peer": 1
    },
    "offer.user_need_state": {
      "general_urgent_cash → none": 3,
      "general_urgent_cash → debt_rollover": 1,
      "general_urgent_cash → debt_rollover,general_urgent_cash": 1
    },
    "structure.edit_pace": {
      "medium → slow": 2,
      "slow → medium": 2
    },
    "subject.localization_cues": {
      "local_currency,local_language_text → local_currency,local_language_text,local_names": 2,
      "local_currency,local_language_text → local_currency,local_language_text,local_names,local_street_scene": 1,
      "local_currency,local_language_text → local_currency,local_language_text,local_street_scene": 1,
      "local_currency,local_language_text → local_language_text,local_names": 1,
      "local_language_text,local_names → local_language_text": 1
    },
    "visual.attention_tactic": {
      "none → strong_click_bait": 1,
      "strong_click_bait → none": 1,
      "unrelated_hook → none": 1
    },
    "copy.tone": {
      "friendly_casual → aggressive_sales": 1,
      "friendly_casual → professional": 1
    },
    "platform_style.native_feel": {
      "native → ad_like": 2
    },
    "offer.primary_angle": {
      "trust_security → high_amount": 1
    },
    "copy.cta_meta.matched_keywords": {
      "(empty) → get_cash_now": 1
    },
    "copy.cta_meta.source": {
      "none → model_fallback": 1
    },
    "copy.cta_style": {
      "none → get_cash_now": 1
    }
  },
  "per_creative_changes": {
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      [
        "production.source_type",
        "composite",
        "template"
      ],
      [
        "visual.color_tone",
        "unknown",
        "bright_cool"
      ],
      [
        "copy.hook_type",
        "direct_offer",
        "benefit_first"
      ],
      [
        "offer.secondary_angles",
        "flexible_repayment,high_amount",
        "application_process,flexible_repayment,high_amount"
      ],
      [
        "visual.branding_level",
        "none",
        "low"
      ],
      [
        "visual.primary_element",
        "comparison_layout",
        "badge_label"
      ],
      [
        "structure.secondary_story_formats",
        "single_static",
        "none"
      ],
      [
        "platform_style.secondary_format_patterns",
        "none",
        "text_overlay_static"
      ],
      [
        "visual.secondary_presentation_formats",
        "data_list",
        "amount_highlight,data_list"
      ],
      [
        "structure.primary_story_format",
        "data_comparison",
        "single_static"
      ],
      [
        "theme.primary_theme",
        "emergency_cashflow",
        "unknown"
      ],
      [
        "visual.secondary_elements",
        "badge_label",
        "none"
      ],
      [
        "visual.primary_presentation_format",
        "unknown",
        "limit_term_card"
      ]
    ],
    "materials_20260415_003": [
      [
        "production.source_type",
        "composite",
        "original"
      ],
      [
        "visual.color_tone",
        "unknown",
        "bright_cool"
      ],
      [
        "structure.subtitle_style",
        "unknown",
        "large_bold"
      ],
      [
        "subject.primary_scene_type",
        "unknown",
        "street"
      ],
      [
        "visual.layout_style",
        "info_dense",
        "balanced"
      ],
      [
        "copy.hook_type",
        "pain_point",
        "direct_offer"
      ],
      [
        "offer.secondary_angles",
        "application_process,flexible_repayment,high_amount,no_collateral",
        "application_process,easy_process,flexible_repayment,no_collateral"
      ],
      [
        "subject.secondary_scene_types",
        "none",
        "unknown"
      ],
      [
        "offer.proof_type",
        "numeric_claim,process_steps",
        "numeric_claim"
      ],
      [
        "visual.primary_element",
        "app_screenshot",
        "live_person"
      ],
      [
        "structure.secondary_story_formats",
        "listicle,problem_solution",
        "problem_solution"
      ],
      [
        "platform_style.secondary_format_patterns",
        "text_overlay_static",
        "data_card_explainer"
      ],
      [
        "visual.secondary_presentation_formats",
        "data_list,text_only",
        "amount_highlight"
      ],
      [
        "theme.primary_theme",
        "emergency_cashflow",
        "emergency_cashflow,salary_gap_bridge"
      ],
      [
        "visual.sound_style",
        "voiceover_only",
        "mixed"
      ],
      [
        "structure.opening_speed",
        "gradual",
        "instant_hook"
      ],
      [
        "subject.age_group",
        "none",
        "25_34"
      ],
      [
        "visual.secondary_elements",
        "badge_label,cash_icon",
        "none"
      ],
      [
        "subject.gender_presentation",
        "none",
        "male"
      ],
      [
        "platform_style.primary_format_pattern",
        "data_card_explainer",
        "ugc_face_to_camera"
      ],
      [
        "visual.primary_presentation_format",
        "amount_highlight",
        "narrative_scene"
      ],
      [
        "subject.people_count",
        "0",
        "1"
      ],
      [
        "subject.role_type",
        "unknown",
        "agent_staff"
      ]
    ],
    "materials_20260415_004": [
      [
        "visual.color_tone",
        "unknown",
        "bright_warm"
      ],
      [
        "structure.subtitle_style",
        "unknown",
        "none"
      ],
      [
        "subject.primary_scene_type",
        "unknown",
        "home"
      ],
      [
        "copy.hook_type",
        "direct_offer",
        "benefit_first"
      ],
      [
        "offer.secondary_angles",
        "easy_process,high_amount,no_collateral,repayment_amount,trust_security",
        "application_process,flexible_repayment,trust_security"
      ],
      [
        "subject.secondary_scene_types",
        "none",
        "unknown"
      ],
      [
        "offer.proof_type",
        "authority_signal,numeric_claim",
        "authority_signal,numeric_claim,repayment_demo"
      ],
      [
        "visual.primary_element",
        "app_screenshot",
        "live_person"
      ],
      [
        "structure.secondary_story_formats",
        "demo_walkthrough,listicle",
        "none"
      ],
      [
        "platform_style.secondary_format_patterns",
        "app_demo,text_overlay_static",
        "ugc_face_to_camera"
      ],
      [
        "visual.secondary_presentation_formats",
        "data_list,limit_term_card",
        "amount_highlight,data_list"
      ],
      [
        "offer.user_need_state",
        "general_urgent_cash",
        "none"
      ],
      [
        "structure.edit_pace",
        "medium",
        "slow"
      ],
      [
        "theme.primary_theme",
        "emergency_cashflow",
        "unknown"
      ],
      [
        "visual.sound_style",
        "voiceover_only",
        "unknown"
      ],
      [
        "subject.age_group",
        "none",
        "25_34"
      ],
      [
        "visual.secondary_elements",
        "badge_label,phone_mockup",
        "none"
      ],
      [
        "subject.gender_presentation",
        "none",
        "mixed"
      ],
      [
        "visual.primary_presentation_format",
        "amount_highlight",
        "narrative_scene"
      ],
      [
        "subject.people_count",
        "0",
        "1"
      ],
      [
        "subject.role_type",
        "unknown",
        "borrower"
      ]
    ],
    "materials_20260415_005": [
      [
        "production.source_type",
        "composite",
        "template"
      ],
      [
        "visual.color_tone",
        "unknown",
        "brand_purple"
      ],
      [
        "visual.layout_style",
        "info_dense",
        "balanced"
      ],
      [
        "offer.secondary_angles",
        "high_amount,repayment_amount",
        "repayment_amount"
      ],
      [
        "visual.branding_level",
        "low",
        "medium"
      ],
      [
        "offer.proof_type",
        "numeric_claim",
        "numeric_claim,repayment_demo"
      ],
      [
        "visual.primary_element",
        "comparison_layout",
        "badge_label"
      ],
      [
        "visual.secondary_presentation_formats",
        "amount_highlight,text_only",
        "amount_highlight,limit_term_card"
      ],
      [
        "structure.primary_story_format",
        "data_comparison",
        "single_static"
      ],
      [
        "theme.primary_theme",
        "emergency_cashflow",
        "unknown"
      ],
      [
        "visual.secondary_elements",
        "badge_label",
        "none"
      ],
      [
        "visual.primary_presentation_format",
        "unknown",
        "table_grid"
      ]
    ],
    "materials_20260415_008": [
      [
        "production.source_type",
        "composite",
        "original"
      ],
      [
        "subject.primary_scene_type",
        "ui_only",
        "phone_only"
      ],
      [
        "offer.secondary_angles",
        "flexible_repayment,fully_online,high_amount,repayment_amount",
        "application_process,high_amount,repayment_amount"
      ],
      [
        "subject.secondary_scene_types",
        "none",
        "ui_only"
      ],
      [
        "offer.proof_type",
        "app_demo,numeric_claim,process_steps",
        "app_demo,numeric_claim,process_steps,repayment_demo"
      ],
      [
        "visual.primary_element",
        "app_screenshot",
        "phone_mockup"
      ],
      [
        "visual.secondary_presentation_formats",
        "data_list,limit_term_card",
        "amount_highlight,limit_term_card"
      ],
      [
        "structure.edit_pace",
        "slow",
        "medium"
      ],
      [
        "theme.primary_theme",
        "emergency_cashflow",
        "unknown"
      ],
      [
        "visual.secondary_elements",
        "badge_label,form_screen",
        "app_screenshot,form_screen"
      ],
      [
        "visual.primary_presentation_format",
        "amount_highlight",
        "data_list"
      ],
      [
        "subject.people_count",
        "0",
        "1"
      ],
      [
        "subject.role_type",
        "unknown",
        "borrower"
      ]
    ],
    "materials_20260415_009": [
      [
        "production.source_type",
        "composite",
        "template"
      ],
      [
        "structure.subtitle_style",
        "small_clean",
        "none"
      ],
      [
        "subject.localization_cues",
        "local_currency,local_language_text",
        "local_currency,local_language_text,local_names"
      ],
      [
        "offer.secondary_angles",
        "application_process,fully_online,high_amount",
        "application_process,easy_process,fully_online"
      ],
      [
        "structure.secondary_story_formats",
        "direct_pitch,problem_solution",
        "demo_walkthrough"
      ],
      [
        "platform_style.secondary_format_patterns",
        "data_card_explainer,text_overlay_static",
        "data_card_explainer"
      ],
      [
        "structure.primary_story_format",
        "demo_walkthrough",
        "direct_pitch"
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}